National consumer protection framework for online wagering - consistent gambling messaging implementation plan
Author: Daniel Lovecek, Principal / Julian Hoskins, Principal
From 30 March 2023, all licensed online wagering service providers and licensed bookmakers in Australia will be required to display new nationally consistent gambling messaging about the risks and potential harm from online wagering in all relevant promotional material and advertising across all platforms.
The measures will be enacted by each state and territory government between now and 30 March 2023 and WSPS and LBs have been forewarned that extensions to the 30 March 2023 implementation deadline will not be considered by state and territory regulators.
Taglines
The gambling messages consist of 7 taglines that must be used in equal rotation depending on the platform, and will replace existing taglines in all instances where these are currently required or displayed.
The taglines are:
Chances are you're about to lose.
Think. Is this a bet you really want to place?
What's gambling really costing you?
What are you prepared to lose today?
Set a deposit limit. Imagine what you could be buying instead.
You win some. You lose more.
What are you really gambling with?
Applicable Platforms
There are some exceptions for use of the 7 taglines:
TV, video and radio advertising have 5 taglines permitted for use.
In-app, digital, print, social media and website advertising have 6 taglines permitted for use.
For other platforms (such as direct marketing, sponsorship, promotional, outdoor advertising, and in-stadium advertising), all 7 taglines are permitted for use, noting that `You win some. You lose more.' is only permitted for use when the tagline is spoken.
Key:
Permitted for use *
Other includes direct marketing materials or other sponsorship, outdoor advertising, promotional and in-stadium advertising
# Only available for telemarketing (or other spoken forms) of advertising
Call to action
The taglines must be accompanied by the following calls to action, depending on the proposed medium:
Summary of platform requirements
More information about the National Framework measures and Department of Social Services gambling reforms is available at www.dss.gov.au/gambling.
